Rolando Medina

Traffic Builder/ Lead Generator

Use Rolando Medina in your next trade sho to increase potential bussiness leads and to stimulate a higher trafic count at your trade show booth or station or dysplay.

Maximize
Your Trade Show Success

Trade shows represent a significant opportunity to enhance brand and product visibility, promote new and existing products, generate leads and drive meaningful sales.

show participation enables you to learn about industry trends, gain competitor insights, make key industry contacts, and further solidify relationships with current customers.

Thoughtful, strategic trade show planning is essential to achieving your exhibiting goals and maximizing your return on investment, which includes both your money and time.

Establish meaningful goals, masterfully plan your strategy, and measure your return on investment.
Implement powerful, memorable marketing initiatives before, during, and after the event.
Choose the most effective exhibit display booth that meets your marketing needs and budgetary requirements.
Determine design requirements and sizes for exhibition stands to support your brand positioning and deliver the greatest message impact.
Effectively utilize tradeshow exhibit accessories, graphics, lighting techniques, portable display boards, banners and quality booth materials to heighten visibility and drive sales.
Select tradeshow promotional products and giveaways that complement your company image.
Ensure those working the show are well trained to fully represent your company, generate leads, and secure sales.

While every organization has different goals and objectives for participation, you will read and learn about best demonstrated practices across the trade event spectrum that you can readily apply based on your own criteria for success.

Establish Specific Event Objectives… such as number of product sales, leads generated, publicity secured, image and awareness initiatives, etc.
Set a Realistic Budget… that includes a projected return on investment
Develop a Compelling Sales Message… to use in all tradeshow marketing and sales initiatives, including booth graphics, banners, brochures, advertisements, and sales presentations.
Create a Trade Show Marketing Plan… that is divided into three sections: 1. Pre-Show Marketing, 2. At-Show Marketing, and 3. Post-Show Marketing. You’ve got to aggressively pre-sell prospects before they arrive, fully engage them during the show, and promptly follow-up with them after the show to generate additional sales.
Create a "WOW" Exhibit… that attracts people and instantly conveys your image and product message. Whether you are interested in custom-designed booths, tabletop displays or rental exhibits, the graphics and lighting must deliver your marketing message with a powerful punch.

Magic stops people in their tracks and generates interest in your trade show booth. Our integration of your company's message into our illusions provides a smooth transition for your sales staff. Customers will already be talking about your product and key sales points before they even meet your sales staff. Incredible Credibility adds power to your trade show presentation and generates results.